A Young Boys Vision Brings Braille to Whole Foods
By Jeff (BrailleWorks Blog Admin), on November 21st, 2011
Whole Foods Market in Newtonville, MA Welcomes Braille Labels
One day while at the store, Joshua Goldenberg was looking for batteries. However, he couldn’t find the ones he wanted. The clever 7 year old boy looked up at his mother and asked why Braille can’t be put on the store shelves.
“I went online and started [Google searching] how blind people grocery shop,” said Christie Goldenberg, Joshua’s mother. “Of all the things I had thought of having a child that never dawned on me once. Here I am ready to send him off to college and everything else, but I never thought of the simple things.”
Joshua and his family made a trip to the Newtonville Whole Foods to help launch the Braille Independence Initiative at the store. The Newtonville market is the first store on the East Coast to offer Braille labels on the product shelves.
“This is the first step of a strategic plan,” National Braille Press President Brian MacDonald said. “This is a great start and a great opportunity.”
The National Braille Press, along with the Carroll Center for the Blind and Perkins School for the Blind, teamed up with Whole Foods and the Goldenbergs to launch the initiative, something the Goldenbergs started back home on the West Coast.
